Developing Capacity and Maximizing Impact - Helping Ad Agencies and Clients Innovate, Evolve, & Grow.

The Challenge

Upon graduating from college, I landed my dream job in advertising - just as the industry was experiencing major disruption. Consumer behavior was shifting. Corporations were consolidating. Competition for loyalty was intensifying. The media landscape splintered from a few dominant TV networks and magazines into countless niche channels. And the internet was rapidly evolving from “experimental” to essential. Historically stable, traditional, and driven by the “Creatives”, ad agencies needed to get agile and fast.

#betterbeforebigger

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